Today we started a Google Adwords campaign with our Call Banner. Once our Call Banner appeared in the Google network, we were (again) convinced of this solution: WOW!
Our banner was first shown on insurance.freeadvice.com and it worked exactly as it should; we were able to start a VoIP call directly from the banner. The call was redirected to our office phone and the quality of the call was great.
I really think this solution is a great tool for lead generation. Where outbound phone calls are accepted less by consumers over time, our Call Banner offers a way to receive calls based on a company's proposition. Since the caller initiates the contact, I am certain the conversion rate will increase and (probably just as important) the agent taking the calls is more enthusiastic about talking to people interested in the proposition instead of trying to convince random people of this proposition.
Now companies can extend their online communication to an affiliate network with a new innovative solution; instead of trying to get web visitors to your landing page, you can offer a direct communication channel from the affiliate website...
Let's see what will happen to this Call Banner. Next stop is a campaign in partnership with Reed Business, starting January 19 next, on both fembusiness.nl and beleggersbelangen.nl (Dutch business web portals).
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