Saturday 31 January 2009

Wonder how PushCall contact solutions can look like on your website?


We now offer a PushCall previewer that makes it possible.

You just enter your URL to the previewer and - optional - your target ID when you have a PushCall (trial) account. When you click the preview button, your web page will appear with our 'overlay' contact button injected in the right corner. Clicking this button will make our overlay appear with different contact options.

This solution is developed specifically for hosting companies. They can offer their customers this solution, injecting the corner button through a proxy. Their customers can activate the solution in the control panel without the need of adding code to their website. They just add the destination number they want to receive calls on, activate the service in the hosting companies control panel and they are up and running within 5 minutes.

We are going to implement this solution with some UK hosting companies in short term. I will keep you posted on conversion rates and the like!

Thursday 22 January 2009

We started our first CallBanner campaign today

This morning we started our first CallBanner on the Reed Business network. Our CallBanner is added to 2 (Dutch) business websites; fem.nl and beleggersbelangen.nl.

Just like our Adwords campaign, we did not experience any problems adding our banner to the DART ad management system of Double Click which is used by Reed Business. Again, a PushCall solution that is extremely easy to start with.

You can check out our Callbanner on the websites of Reed Business, or check the banner at our news section (it's in Dutch, but you will get the idea).

Let's see what the Callbanner will bring us. We are already talking to several media companies to investigate opportunities.

Wednesday 7 January 2009

PushCall starts Adwords campaign with Call Banner


Today we started a Google Adwords campaign with our Call Banner. Once our Call Banner appeared in the Google network, we were (again) convinced of this solution: WOW!

Our banner was first shown on insurance.freeadvice.com and it worked exactly as it should; we were able to start a VoIP call directly from the banner. The call was redirected to our office phone and the quality of the call was great.

I really think this solution is a great tool for lead generation. Where outbound phone calls are accepted less by consumers over time, our Call Banner offers a way to receive calls based on a company's proposition. Since the caller initiates the contact, I am certain the conversion rate will increase and (probably just as important) the agent taking the calls is more enthusiastic about talking to people interested in the proposition instead of trying to convince random people of this proposition.

Now companies can extend their online communication to an affiliate network with a new innovative solution; instead of trying to get web visitors to your landing page, you can offer a direct communication channel from the affiliate website...

Let's see what will happen to this Call Banner. Next stop is a campaign in partnership with Reed Business, starting January 19 next, on both fembusiness.nl and beleggersbelangen.nl (Dutch business web portals).